Kevin Palmer, Owner and Chief Social Media Strategist
Kevin Palmer has been active in the world of social media for over five years. Kevin was an early adopter to the social networking site MySpace, on there he used his marketing expertise to create one of the most read personal blogs on the website culminating in millions of page views in the year 2005. Over this time period his expertise grew from social networking to other social media staples such as blogging, podcasting, video, micro-blogging and social bookmarking including being a paid writer for b5media writing a blog covering the social media world. Through this exposure he began to consult with businesses ranging from independent film companies, traditional print publications, to small businesses on how to use social media and internet marketing to brand themselves, their companies, drive traffic and increase sales. His consulting experience led him to work with Frontal Lobe Films as a Vice President of marketing where he helped construct social media strategies for various projects including a marketing plan for the company’s trip to the Cannes Film Festival.
After working in the industry for a few years Kevin decided to return to Western, NY to pursue his Master’s Degree in New Media at the University of Buffalo. While there he took control of the marketing department for Dave and Adam’s Card World, the top selling sports card and memorabilia dealer in the United States. (Only Wal-Mart and Target sell more sports cards than Dave and Adam’s.) During his time there Kevin crafted a complete internet and social media marketing strategy including SEO, SEM, SMM, and SMO that helped the company retain an industry leading position with their best sales year to date. Additionally he assisted in traditional advertising and media campaigns for television, radio, and print writing numerous spots and ads.
With a desire to work directly in the social media industry Kevin took a position at Awareness Networks, a white label social networking provider, whose clients include McDonald’s, Staples, Jet Blue, and various other Fortune 1000 companies. Kevin led the project of overhauling the company’s website and social networking site, crafted their internet marketing strategy, and helped in the development of the software platform with troubleshooting as well as requesting design features. Along with the multiple responsibilities Kevin had for their internal strategy, Kevin also led discussions with clients like SG2 about their internet marketing strategies and how to drive traffic to their communities.
In 2008 Kevin launched Social Media Answers and has partnered with marketing communications firms in 5 different states. He has worked with companies that specialize in the luxury brands sector, giving Kevin the opportunity to work with high-end hotels, private travel solutions, spirits, wines, cosmetics, and other luxury categories. In addition to luxury brands Kevin has worked with other verticals including retail, construction, non-profit, legal, and medical.
