You are open 24/7 how come your social media isn’t?

Yesterday I received an e-mail from a friend asking my opinion about the hours a company should keep in regards to social media. If the…

What is the ROI of Social Media? Part II

(This ended up being a really long post, I split it into two parts. You can read Part I here.)

Tracking Goals

Now that…

What is the ROI of Social Media? Part I

(This ended up being very long, I broke it into two parts so it is easier to digest.)

It seems like the ROI debate around…

Personality goes a long way

“I wouldn’t go so far as to call a dog filthy but they’re definitely dirty. But, a dog’s got personality. Personality goes a long way. “…

Using social media as a blank canvas

In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large…

Your Branding and Consistency of Your Message Matters

I have a client that had an identity crisis. Their company has had a few name changes… or I should say “versions” of their name…

How I Would Promote a Small Band Using Social Media

This is post goes hand in hand with my post from yesterday.

How bands promote themselves online has been an interest of mine for…

Social Media Response Plan

One of the most common questions I get asked by clients is, “How do you deal when something negative is written about you on the…

Would You Trust Your Traditional Marketing To An Intern?

I monitor a lot of job sites to see who is hiring when it comes to social media. Personally I find it interesting to see…

Using Social Media in a Major Library System

Since the launch of this site I have wanted to interview people that are using social media in an interesting way. Not the same social…