When should you start social media engagement?
In the last month I have been brought into three companies looking to start using social media, all three are either startups or established companies…
» Posts in the Strategy Category:
Thinking Strategically: Listen
When you have your goals in mind the next thing you need to do is listen. Monitor what is being said about you, monitor what…
Thinking Strategically: Goals
This week I want to take the time to talk about thinking strategically. I am going to take a little more general approach and cover…
Spoke.com Review
Site: Spoke
Members: Over 30 Million
Features: Spoke is a business site where you can connect to people via their search function. It…
A review of weEndure
Site: weEndure
Members: ???
Features: weEndure is another social training log in the same vein as Tranieo and Ontri. Users are allowed to…
Basic Social Media Plan Part 4: Promotion
Phase 4- Promotion
Promotion really can be broken down into multiple phases, but to keep things concise I am going to include everything in here.…
Basic Social Media Plan Part 3: Content Creation
Phase 3- Creation of content
The creation of a base of content will be an important step; we can attack the content from various…
Basic Social Media Marketing Plan Part 2: Site Design and Layout
This is a copy of the general plan that I laid out for a previous employer about how and why we were using social media.…
Basic Social Media Plan Part 1: Your Backbone
This was part of my action plan at work for creating some sort of social media presence. It is basically built around a blog that…
Basic Social Media Plan: Convincing Your Boss Your Company Needs Social Media
Note: This was written at the beginning of the year. Again this is something I wanted to share because I think it offers up some…
