Using social media as a blank canvas
In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large…
» Posts Tagged With: Social Media Strategy
Leverage Multiple Social Networks Using Strategy, Tools, and Preferences
There are so many social media sites out there and so many different people using them. Trying to participate on them all is next to…
An interview with the team that created the Little Gordon campaign
Last month I did a post on Marketing Pilgrim that was critical of the Little Gordon campaign. I felt that the campaign had…
Sometimes Assumptions Aren’t A Bad Thing
One of the strangest requests I have ever received happened the other day (no it didn’t involve me dressing up like Dorothy from the Wizard…
Basic Social Media Plan: Convincing Your Boss Your Company Needs Social Media
Note: This was written at the beginning of the year. Again this is something I wanted to share because I think it offers up some…
Examining My Former Employer’s Social Web Strategy: Part 4
This is the fourth and final part of the review of my former company’s 2008 marketing plan as compared to web strategist Jeremiah Owyang’s plan.…
Three c’s of the social web part 1: content
As I have grown as a social web user I have formed an attitude on how to use the social web and applied it to…
How do you run a social media program on MySpace? Part 4
Yesterday we looked at the company branded profile and how we used that. While we had success with the company branded profile the individual…
How do you run a social media program on MySpace? Part 3
Today I want to cover what we did with one of the profiles in our marketing campaign. The profile I want to discuss is the…
How do you run a social media program on MySpace? Part 1
In the past few years I have been doing some consulting for companies and helping them create campaigns using social networking websites. I am going…
