Don’t Dilute Your Brand

In the last few months I have worked with a few clients that really took an aggressive stance with their social media strategy or their…

You are open 24/7 how come your social media isn’t?

Yesterday I received an e-mail from a friend asking my opinion about the hours a company should keep in regards to social media. If the…

When should you start social media engagement?

In the last month I have been brought into three companies looking to start using social media, all three are either startups or established companies…

What is the ROI of Social Media? Part II

(This ended up being a really long post, I split it into two parts. You can read Part I here.)

Tracking Goals

Now that…

What is the ROI of Social Media? Part I

(This ended up being very long, I broke it into two parts so it is easier to digest.)

It seems like the ROI debate around…

Working on Local Search

Over the last year the discussions about local search have grown and people have begun to have more than a basic understanding of how search…

Personality goes a long way

“I wouldn’t go so far as to call a dog filthy but they’re definitely dirty. But, a dog’s got personality. Personality goes a long way. “…

Creating a Social Media Command Center Using WordPress

Working with all different sizes of clients has taught me a few valuable lessons, there is one lesson though holds true through the largest organization…

Social Media Boot Camp New Hampshire

Yesterday I had the pleasure of presenting at Social Media Boot Xamp New Hampshire. I did back to back presentations that were centered around companies…

Your Branding and Consistency of Your Message Matters

I have a client that had an identity crisis. Their company has had a few name changes… or I should say “versions” of their name…