What is the ROI of Social Media? Part II

(This ended up being a really long post, I split it into two parts. You can read Part I here.)

Tracking Goals

Now that…

What is the ROI of Social Media? Part I

(This ended up being very long, I broke it into two parts so it is easier to digest.)

It seems like the ROI debate around…

Is Twitter about to crackdown hard on spammers?

This week SocialToo wrote a blog post about how they are going to discontinue their auto unfollow feature. The auto unfollow feature basically…

Creating a Social Media Command Center Using WordPress

Working with all different sizes of clients has taught me a few valuable lessons, there is one lesson though holds true through the largest organization…

Using social media as a blank canvas

In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large…

Inactivity on Twitter

I freely admit that I use Twitter in a totally different way than most people out there. I have two accounts, one that has been…

Marketing Profs Releases the Dumbest Survey Ever

I just saw a tweet that directed me to this blog post entitled “Digg, StumbleUpon & MySpace are Worthless Compared to Twitter “ and…

Is ESPN doing the right thing by cracking down on Twitter?

There has been a lot of talk about the new ESPN corporate policy on cracking down on Twitter and what their on air talent…

Social Media Isn’t A Magic Loogie

Once again I am behind on commenting about something I saw posted that got my dander up. (Does anyone make references to their dander anymore?)…

You Need to Protect the Content You Create

One of the biggest fears I have with social media is that the time that I put into content creation could backfire and I could…